| |
|
|
|
HOME - Home Business Articles |
Understanding the Different Methods of Offline Promotion
Copyright © Stone Evans, The Home Biz Guy
http://www.pluginprofitsite.com/main-13846
No business can survive the long run without some form of consistent
advertising. As a result, most business owners will eventually
consider using advertising to promote their business.
The toughest part of the advertising equation is in determining
where and how to spend your advertising dollars. If you do it wrong,
you could plunk down your entire advertising budget and receive
absolutely no return on your investment. But, if you do it right,
your advertising could continue to bring a nice return for years to
come.
HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS
In order to make good decisions concerning how to spend your
advertising budget, you must first have a good understanding of the
different types of advertising and promotion available and what can
be expected to be achieved by each.
· You must understand which markets the different media's can reach.
· You must understand the demographics of the media's consumers.
· You must understand the buying habits of the consumers reached
through the media.
WHAT OFFLINE ADVERTISING & PROMOTION MEDIA'S SHOULD BE CONSIDERED
The media's that people think of most often are television, radio,
newspaper and magazine advertising. Of course, these are the big
boys that big businesses use regularly.
Other methods of promotion include trade shows, press releases,
direct sales, telemarketing, word of mouth, branding and billboard
advertising.
CONSIDERING THE BIG MEDIA OUTLETS
The big boys of advertising media's generally cost big bucks. Given
certain circumstances, the big media's can be bought for very little
money.
Take for example, television, radio and newspapers cost big bucks
during their prime times, but can be bought for pennies on the
dollar during non-primetime hours.
Television primetime is between 7pm and 10pm. Radio primetime is
between 7am and 6pm. With newspapers, the primetime is Wednesdays
and Sundays.
If you intend to hit a media during prime time, get ready to drop
some bucks. Primetime means that you will be able to hit more
consumers during these times. So, in most cases, a primetime buy
will enable you to reach more people with your advertising.
Non-primetime hours can still deliver a lot of eyes and ears to your
message, and sometimes, these off-hours can be bought for a bargain
basement price.
GETTING MILEAGE FROM EVENTS
Trade shows and press releases are more event-driven. The trade show
is the event, while the press release generally exploits an event.
Trade shows are an exceptional tool when you deal directly with
potential sellers of your products or services. Other shows are
directed at the consumer, and those can be very valuable avenues for
sales as well.
The press release is aimed towards gaining attention for a business
by distributing newsworthy information about the business.
Sometimes the appearance of a business at a trade show or other show
can provide the necessary angle for a press release. But most often,
a successful press release will actually require more noteworthy
information than the appearance of a business at a show.
Yet, even the most mundane of information could be spiced up to give
the real air of importance necessary to get your press release read
and printed.
The great thing about a press release is that might permit you to
get relatively inexpensive promotion on television, radio,
newspapers and magazines; for far less than what it would cost you
to buy advertising in those same outlets.
UTILIZING A SALES TEAM
Depending on what type of business you run and the consumers you are
trying to reach, you might find direct sales and telemarketing to be
very lucrative ways to drive sales to your business.
Both are very similar in nature. Direct sales can be very expensive,
as it requires a great investment of time to accommodate.
Telemarketing seeks to minimize the time expenditure, but it often
leads to a smaller degree of respect and attention.
Depending on your product or service --- and always depending upon
the people you employ to the task --- each method will be more
suited to each business on an individual basis.
BRANDING YOUR BUSINESS
I grouped branding and billboard advertising together in my original
list for a reason. I did this because billboard advertising serves
most businesses best by helping to support the process of branding.
Branding is the process of establishing your business as the
supplier of a certain product or service, or in emphasizing a
certain USP (Unique Selling Proposition) as it pertains to your
business.
If branding and USP seems to be a confusing concept, think about
Wal-Mart and their tag line: "Always Low Prices, Always."
Think about Ford Motors, "Quality is Job One."
Think about the Visa Card, "It's Everywhere You Want To Be."
You see, these top corporations have managed to make their USP part
of their branding.
Even if you are only competing in a local marketplace, your USP can
and should fit snugly into your branding strategy.
NO MATTER THE MEDIA OR METHOD
Whichever method or media you should choose to employ in your
advertising and promotion, you should become knowledgable about your
market, and the consumers reached by each media. It is important to
understand which consumers can be reached by a certain media, and in
what quantities.
However you choose to spend your advertising dollars, you should
always track the results of your promotional efforts. Failing to
track successes and failures will ultimately lead to the failure of
a business.
When you know whom you are trying to reach and how you think you
might be able to reach them, you will begin to learn how to use
advertising and promotion to make your business successful. That is
a good thing --- after all, that is why you got into the business in
the first place, isn't it?
-----------------------------------------------------------------
Stone Evans will help you setup your very own money making
website today that's 100% ready to take orders and pull in
MASSIVE PROFITS for you right now...GUARANTEED! Plus, you'll get
your own pre-written ezine-in-a-box customized and setup for you
absolutely free WITHIN 24 HOURS!! Get started immediately at:
http://www.pluginprofitsite.com/main-13846
-----------------------------------------------------------------
Reprinted with permission from the Plug-In Profit Site Free Website
Builder.
|
 |
|
|
| The IAHBE |
|
|
MAKING MONEY AT HOME JUST GOT A LOT
EASIER!
Introducing the IAHBE
The International Association of Home Business
Entrepreneurs!
|
|
FREE Leads to help you build your
business, book-of-the-month (featuring
titles especially selected for home-business owners), audio
seminar,
exclusive interviews with top home business experts,
magazine of-
the-month (full 1-year subscriptions to top magazines for
entrepreneurs
like Fast Company, INC, Business 2.0, Money Magazine, and
more), special free bonuses, special reports, business
newsletters
AND MORE!!
OVER $1,000 IN
FREE BONUSES
|
|
|
|
| Home
Business Articles |
|
Starting Your Home Based Business On A Shoestring Budget
Whether seeking a supplemental income or a full-time income,
many folks have undertaken the task to discover a viable home
based business solution to meet their personal needs.
[read more...]
Your Home Business: Turning Pennies into Dollars
Henry Ford taught us that to simplify the manufacture of
automobiles, that the best way to do so was to install the
assembly line. That one change revolutionized the auto
manufacturing industry permitting the industry to build cars at
a cost whereas the average person could afford to buy one.
[read more...]
Children in the Home Business Environment
Operating a home business is seldom easy and interruptions come
in all shapes, sizes and forms. Between the family, friends and
neighbors who call or come by, and the telemarketers who insist
on ringing your number off the hook, getting through the workday
can be a real challenge.
[read more...]
Networking Your Home Business within Circles of Influence
When you need an auto mechanic or an air conditioning repairman,
where do you turn for help? Sure, some people turn to the yellow
pages. But most will turn to friends and family and ask if they
know of anyone who can do the work.
[read more...]
Promoting Your Business with a Copper Wire? Think Again.
So many people launch their first or second business with the
misconception that they can survive without advertising. It is
their fear of failure that almost single-handedly assures their
failure. They fear spending the money that they need to get and
keep their business running during those early years of their
operation.
[read more...]
How to Calculate ROI (Return On Investment)
ROI (Return on Investment) is probably the most important
calculation one needs to make to ensure the long-term viability
of their business. It is not enough to build in a profit margin
on the product or service being offered. One must track with
proficiency the amount of dollars being invested into attracting
sales and how much ROI those dollars put back into the business.
[read more...]
Tracking Offline Advertising Success by Measuring ROI
The great promise of online advertising has always been that
advertisers will now be able to effectively track the successes
and failures of their online advertising efforts. This promise
has been met.
[read more...]
|
|
| Home Business
Opportunities |
Work At Home Business Opportunity
Retired? Unemployed? Laid-Off, or Insufficient Income? Start
your own Internet business from home. Build residual and leveraged
income to create real wealth. World Wide Income System that REALLY
WORKS! All it needs is you. FREE Training and support, websites and
products all provided! - ZERO RISK!
[click here...]
This Company Has Cut $10,000+ Checks For People Who Worked Its Plan
For Only 30 Days!
The Internet is growing up, and it is now opening up MORE
opportunities than ever before for individuals like you and me —
creating more millionaires than any other medium in history! In
fact, right now you can join an incredible opportunity to capitalize
on this on-the-verge-to-explode home based Internet business trend
today!
[click here...]
|
|
Terms of Service
- Earnings Disclaimer -
Privacy Policy
|
Psst!...Have you Heard the Buzz?
For the first time EVER,
